In today’s world if you’re not using solid data and metrics to track your marketing campaigns, you’re simply failing to run a solid and strategic campaign.
One major need in the digital marketing world is the lack of solid UTM trackers for marketers. Outside of Google’s URL Builder, which to my surprise, is pretty ugly and not user friendly, there truly isn’t many quality marketing UTM campaign builders.
Well as of yesterday, that problem is now solved. Introducing, the most effective and simple way for digital marketers to create Google marketing URLs, LinkSlice.
LinkSlice didn’t recreate the wheel, they just made it easier and more effective to use. LinkSlice is a simple URL builder that every marketer should be using. LinkSlice has a simple three step process that allows you to create URL’s for your marketing campaign and track it accurately back through your Google Analytics. This will allow marketers to know exactly what campaigns are working, and gives them the ability to A/B test their messaging, ads, and creative.
For those of you who might not be familiar with UTM codes, let’s break it down.
What Are UTM Codes?
A UTM code is a simple code that you can place into a custom URL that allows you to track your source, medium, and campaign. This allows Google Analytics to tell you where your most quality clicks came from, and what campaign directed them to your website.
Why Do UTM’s Kick Ass?
If you’re investing a lot of time and effort into digital marketing, my guess is, you’re probably publishing a lot of different and new links on a monthly basis.
Creating UTM codes helps you track your performance on what campaigns are working the best. It also allows you to funnel down your website traffic and see what content your audience is responding best to, which inevitably, will give you a clear answer where you should be investing your time with content creation.
Last but not least, it also allows you to see what channels are working best for your marketing campaigns. In the marketing world, it’s all about testing to see what does and doesn’t work. Having UTM codes part of your marketing campaigns gives you a data driven and strategic way to help you understand what channels you should be investing in.
So if you’re wondering how you can better track your marketing campaigns that you’re spending so much time on? I highly suggest you check out www.LinkSlice.com – There are zero strings attached to the site. It’s honestly just a great tool for marketers to have in their back pocket. And frankly, every ace marketer needs to be tracking exactly what they are doing when it comes to their campaigns.