How to run an effective lightbox campaign

What is a lightbox?

Lightbox campaigns bring screen creative to your website, helping engage your online audience with a specific call-to-action. It allows you to funnel your traffic to a specific web page or call-to-action.

Why lightboxes rock

Lightboxes do two main things. They strengthen your online relationships across the web by giving your web traffic a direct call-to-action, and make your campaign-content the focal point of your website.

Context for lightbox campaign timelines.

Lightbox campaigns shouldn’t happen more than 2-3 times per year for any brand, company, or organization. If a lightbox is overused, it can come across pushy to a potential customer. I’m a firm believer that lightbox campaigns have to be strategic with a full integrated digital plan that directs your web traffic to a very specific call-to-action.


Light box campaigns are one of the most effective ways to help build your email lists. Companies like AppSumo are known for their strategy and tools they provide for lead-generation. What’s one of their main selling points? Light-box lead generation tools such at ‘lists builders’ and ‘scroll boxes’.

Types of lightboxes most commonly seen

  • Email captures
  • Downloadable forms (mostly all used for lead-gen)
  • Promotional deals. ie: Sign up now for 10% off
  • Donation buttons – Nonprofits.

Simple Conclusion

All in all, I’m all for running various lightbox campaigns. I know this can be a sensitive tool, but I think for any major digital campaign, with this strategy, it makes sense. I am also confident that when lightbox campaigns are ran correctly, you see substantially higher conversions.
Now with all that being said, you’re at the end of my latest blog, which means you should see a scroll box (lightbox) in the right hand corner. It’s probably indication you’re a rock-star (which you are), and that you should sign up on my email list (which you should).

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