The Importance of Having a LinkedIn Presence
I was at lunch last week with a good colleague of mine who’s a high-end executive for a digital marketing agency. After a great lunch and a two-hour conversation, two things stuck out to me: 1) he said he has never considered having a LinkedIn profile, and 2) his best clients came from Craigslist.
Can you believe that?
After looking at the amount of success his company has seen, and his current professional status, I was in awe that he has actually ventured this deep in the digital marketing realm without having a LinkedIn profile.
I could babble on and on about why you need a LinkedIn presence, which is all fine and true, but I’m going to tell you directly how LinkedIn has impacted me.
How I almost made $65,000 from my LinkedIn profile
Okay, okay, I know…that title is a little misleading and kind of disappointing, but it’s honest. I hate the word almost in this instance, because that’s exactly what happened. I almost made $65,000 from having a strong LinkedIn profile.
About six months ago, I noticed a batch of marketing executives and HR representatives from the same company viewing my LinkedIn profile. It caught my attention at first, but after a week, I chose not to reach out; I thought it was simply curious head hunters looking for fresh potential talent.
Well, that’s almost exactly what it was. The company was looking to bring in a new Digital Marketing Coordinator, and sure enough, they queued-in on me via LinkedIn.
A few days passed, and out-of-the-blue one afternoon I got a call from the company’s HR Director requesting I come in for an interview. The only familiarity I had with the company was my knowledge they’d been eyeing my LinkedIn profile.
After about a 30 minute chat with the HR Director he told me they found my profile and started following and reading my blog. A few blog posts later, and discussion within the company, they thought I would be a good fit for the job. Essentially, the company recruited me, and they took out the middle man: the head hunter.
Everything started because of the presence I have on LinkedIn.
Even though I wasn’t looking for a job, I went in and had a great interview. Long-story-short, I didn’t get the job, and it’s not because they didn’t want me; I got beat-out by someone willing to take a cheaper salary, but that’s not the point. The point is this: having a strong LinkedIn presence, with a blog, almost delivered a job paying $65,000 a year.
Not bad for very minimal effort!
To this day, it shocks me there aren’t more sites that allow you to brand yourself like LinkedIn does. I recommend LinkedIn to almost everyone for the simple fact that it’s a simple platform allowing you to connect with professionals, apply for jobs, and plays as your online resume. I’m confident to say LinkedIn is the number one personal branding site out there – outside of your own personal online portfolio. Those whom follow my blog know how essential and important it is to build your personal brand.
Five things LinkedIn does to help advance your career
- It’s your personal online agent
- It’s your online billboard
- It can be your personal website or blog
- It’s your professional portfolio
- It’s YOUR recruiter
If you have a strong LinkedIn strategy and presence, LinkedIn will seriously function as all of the things listed above and more!
There’s a difference between having a strong LinkedIn presence and merely having a “profile.” You have to go out there and make connections with like-minded professionals in your industry. You have to be willing to put your best professional work on display. Last, you have to be willing to stay consistent with maintaining your personal brand. If you are willing and committed to boosting your personal brand, LinkedIn is the best place to start.
With all that being said, thank you for reading. Now let's connect on LinkedIn.